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Interior Design SEO

Top 50 SEO Keywords for Interior Designers That Actually Work

The interior designing industry is booming— don’t miss out on clients looking for you right now. If you are an interior designer, you should be taking advantage of this booming market. 

The global interior design market was worth about USD 137.93 billion in 2024. It’s expected to reach around USD 175.74 billion by 2030. The compound annual growth rate (CAGR) is about 4.3%. At the same time, another report estimates the market size to be USD 227.66 billion by 2033 with a CAGR of about 5.14%.

If you wonder what this all means for you, it simply means more clients, more projects, more money. The best part is that many customers want your services right now.

General terms like “interior design” get many monthly searches. Keyword research shows this. For example, “interior design” has about 823,000 monthly global searches. Also, local searches such as “interior designer near me” can get tens of thousands of searches.

Note: Keywords are your map to that client base. Using the right search terms helps you connect with potential customers. Interior designers need a strong keyword strategy to grow and control the market.

The New Economy of Design: A Look at Market Growth

Before the list, here are a few important principles to keep in mind:

  • Renovations and remodeling are booming. This is the fastest-growing sector. Remodeling existing spaces is more popular than new construction. A report by Grand View Research highlights remodeling as the most profitable segment in 2024. Homeowners and businesses are updating old spaces. Keywords like “bathroom remodeling cost” and “kitchen redesign ideas” are increasing.
  • Smart homes and green design are popular. Urbanization, rising incomes, and lifestyle changes drive demand. Sustainability and wellness design are key factors. Thus, the clients’ searches are changing. They are searching for “eco-friendly interior design”, “smart home interior ideas”, and “sustainable office fit-out”. 
  • Clients are using the internet to find interior design services. Content, portfolios, and digital showrooms are important. Online searches for design-related terms are increasing. For example, “interior design near me” gets about 74,000 global monthly searches. Businesses that are visible online will get more clients. These trends create a favorable situation. There is more budget, urgency, and online activity. As a designer, this is your time; if you are found, you will win.

Stop Guessing: High-Volume Keywords Driving Client Searches

Understanding keyword categories is important. This helps connect content to search behavior. The main categories are Head Terms, Local Keywords, and Project-Specific Keywords.

Head Terms are general and have high search volume. Examples are “interior design” and “home interior”. The keyword “interior design” has high search volumes. These are competitive but still foundational.

Local Keywords relate to a specific area. Examples include “interior designer New Delhi” and “interior design firm Mumbai”. These mainly help to create visibility, brand authority, and traffic to a website. These keywords have smaller search volumes than Head Terms. People seeking designers in their area are mostly ready to engage. For example, “interior design near me” is shown with searches of tens of thousands. They have a larger conversion intent. You become noticeable when you address a specific need. For example, “master bathroom redesign cost Delhi.”

Optimize your website, blog posts, service pages, and local listings for these phrases. Project-specific keywords focus on services, room types, or problems. Examples include “kitchen redesign cost” and “office fit-out designer.” These kinds of keywords target customers who are further down the decision funnel. They have made up their minds, and they are almost ready to hire an interior designer. For example, the keyword “home interior design” has a global search volume of around 90,500.

By integrating these categories into your content strategy, you are able to build both at the same time:

  •  broad awareness (head terms) 
  • high-intent conversion (local + project-specific).

Table: Best SEO Keywords for Interior Designers

S. No.KeywordsAvg. Search Volume (India)Competition Level
1interior designers40500Low
2interior designer company880Low
3interior designer agency10Medium
4interior designers india1000Low
5interior decorators india1600Low
6home interior design49500Medium
7interior decorator2900Low
8office interior design18100Low
93d room design4400Low
10living room decor6600High
11kitchen interior design60500High
12interior design services1300Low
13home interior9900Medium
14living room design18100High
15house interior design14800Medium
16bedroom interior design60500High
17commercial interior design1000Low
18interior design consultation480Medium
19living room interior design27100High
20restaurant interior design5400Low
21interior designers in mumbai9900Medium
22interior design firms6600Low
23interior designers in coimbatore4400Medium
24affordable interior design110Medium
25interior designer in ahmedabad8100Low
26bathroom interior design8100High
27scandinavian interior design2400Low
282bhk interior design3600Medium
29best interior designers in kolkata4400Low
30local interior designers70Medium
31luxury interior design1900Low
32interior design furniture1600High
33interior designer delhi9900Low
34apartment interior design2900Low
35minimalist interior design1900Low
36master bedroom decor170High
37homelane interiors bangalore110High
38mid century modern interior design880Low
39interiors for home1300Low
40shop interior design5400Low
41interior design company in bangalore2400Medium
42interior designer in nagpur2900Low
43commercial interior designers480Low
44flat interior design2900Low
45wardrobe interior design14800High
46interior design for hall18100High
47home design services50Low
48interior designers in mysore1000Medium
49interior designer in jaipur6600Low
50luxury interior designers390Low

Source: Google Adwords (Date: 25-10-2025)

Why These Keywords Work

  • Many of these are backed by search-volume data for the interior design niche. For example: “interior design”, “home interior design”, “living room interior design” all show good search interest.
  • They cover a mix of broad (e.g., “interior design”) and specific/long-tail (e.g., “how to hire an interior designer”). The broad ones get more volume; the specific ones often convert better.
  • Some include location/service intent (e.g., “interior designer in [City]”, “virtual interior design”). These signal someone ready to act — not just browse. That matters.
  • They cover the styles and project types your clients might be searching for: modern, minimalist, small-space, renovation, etc. A focused list like this helps you align with what clients actually type in search.

Conclusion

Choosing and using the right keywords isn’t rocket science — but it does require strategy and consistency. Use this list of 50 as a starting point. Adapt it to reflect your services, your style, your location. Then implement diligently: on your site, in your blogs, in your images, in your local listings. Over time you’ll see more of the right kind of traffic — visitors who are genuinely interested in hiring you.

Author

Amit Gupta

Amit Gupta has over 15 years of experience in search engine optimization. He has handled websites from the USA, UK, Australia, India and other countries. His core competencies lie in ON Page Optimization, technical SEO and link building.