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Domain Authority

Domain Authority (DA) is a measurement technique developed by MOZ. It measures the overall ranking strength and trustworthiness of an entire website, predicting its potential to rank across search engine results pages based on factors like backlink quality, site age, and domain-wide SEO signals.

Page Authority

Page Authority (PA), however, evaluates the ranking potential of a single individual page, focusing on page-specific elements such as internal links, content relevance, and targeted backlinks.

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Author

Amit Gupta

Amit Gupta has over 15 years of experience in search engine optimization. He has handled websites from the USA, UK, Australia, India and other countries. His core competencies lie in ON Page Optimization, technical SEO and link building.