Link building is an important part of Search Engine Optimisation. Below I am providing detailed information about backlinks.
What is a backlink?
A backlink is a hyperlink which is created from one website to another. Think of backlink as a vote – when a website links to your website, it tells search engines and people that your page is trustworthy and useful to browse.
Why do backlinks matter?
When search engines start crawling the web, it starts from the websites indexed in its database. Search engines discover your page using the backlinks created on another website and give your website authority. Backlinks from quality websites can improve your positions in search results and bring real users. Backlinks from bad quality spammy websites can hurt you.
Important types of backlinks
Editorial Backlinks
When a journalist or a blogger adds your website link because your page is helpful and relevant to quote while writing an article. These links are best kind of naturally created.
Example: a news article linking to your research.
Guest post backlinks
When you write an article and approach a niche blogger to publish it on their website and include a link back to your website. It is a good quality link when the website’s own quality is good.
Dofollow vs Nofollow Backlinks
Dofollow: the normal link that passes SEO value (the “vote”).
Nofollow: a special tag that tells search engines not to pass the SEO value — still useful for traffic and a natural link profile. It balances the both.
Directory links / Business listings
Links from business listings such as Yelp, yellow pages etc. helps to create a listing of your business on the website. This type of link building is good when the directory is real and trusted.
Profile links
Profile creation backlinks are created by creating a profile page on forums, communities or business sites, where you can add your website URL, business logo etc.
Comment & Forum Links
Forum links are created by participating in a thread and creating a link in comments or in signature. These types of links are useful when they add value in discussion threads and come from good sites.
Image/Infographic links
When a third party website uses your images or infographics and gives a backlink to you as image/infographic source.
Press Release links
Press release links can help improve your business visibility, but their SEO value lies in their distribution channel quality. Generally press release websites provide natural links.
Resource/Reference links
These are the links from pages that list helpful resources (for example, various types of vendors listed on a university website). These links are valuable because the source website is recommending your business.
Footer & Sitewide links
Links placed in footer, which appear on all pages of a website. This type of link looks unnatural if overused.
Sponsored / Paid links
These are the links you pay for. This type of link should be marked with rel=”sponsored” or rel=”nofollow” – otherwise it can violate search engine rules.
PBN (Private Blog Network) and spammy links – Avoid
These are the links from low quality blog websites. The primary purpose of these links is to boost rankings. These links are risky and can attract penalties.
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