PT FLIN Consultancy Indonesia

About FLIN:

FLIN is an Indonesia-based financial wellness platform that helps salaried employees break free from high-interest debt. Through debt consolidation, restructuring, and refinancing solutions, FLIN simplifies multiple unsecured loans into one affordable monthly plan—supporting employees to regain financial stability and build a healthier, debt-free future.

• Client: PT FLIN Consultancy Indonesia
• Industry: Debt Consolidation consulting and Refinancing
• Target Country: Indonesia
• Service Type – International SEO
• SEO Duration – Dec’24 to till date
• Primary Goal – Brand Awareness, Organic Visibility, Lead Generation

Objective from SEO

The primary objective of SEO is to increase organic visibility and qualified traffic to a website by improving its ranking on search engines for relevant keywords. Through consistent on-page optimization, high-quality content, and technical improvements, SEO aims to attract users who are actively searching for specific solutions or information, convert them into leads or customers, and build long-term brand credibility and authority online.

Strategy Breakdown:

• ON-page elements optimisation to make website SEO friendly. (Used ScreamingFrog, SEMRUSH).
• Technical SEO elements Optimisation – Site speed, mobile-friendliness, sitemaps, structured data (Schema), secure HTTPS, crawl budget, and fixing errors, E-E-A-T optimisation.
• Implementation of GA4 Event Tracking.
• Report creation to track different parameters.
• Publish topic based content to drive traffic to website.
• Created backlinks using Business listing, profile creation, guest posting, medium, press releases in local Newspapers.

Results from SEO

• • Traffic grew on website gradually. In December 2024 website traffic was 0. 
  • In November 2025, website received 27,000 clicks. (shown in Google Search Console Screenshot)

December 2024 Baseline:

• • No inbound lead generation infrastructure; 0 WhatsApp enquiries, 0 form submissions, and 0 qualified leads.

Current Monthly Performance (as of Nov 2025)

• Monthly WhatsApp enquiries generation – 2000+
• Monthly Consultation form filled – 1600+
• Monthly Marketing Qualified leads – 400

AI Citations improved

• • ChatGPT: 19 citations on 17 pages

• • Google AI Overview: 925 citations on 113 pages

• • Copilot: 7 citations

Organic Keywords Visibility Improved