If you run an accounting firm, bookkeeping practice, or audit consultancy, understanding keyword search volume is one of the most powerful steps you can take toward growing your client base online. Before investing in SEO services, it is essential to know which terms your potential clients are actively searching for and how competitive those terms are.
Why Search Volume Matters for Accounting Firms
Every day, thousands of business owners, entrepreneurs, and individuals type accounting-related queries into Google. If your firm does not appear on the first page of results, you are invisible to a large portion of your potential market. This is precisely why SEO for accountants is no longer optional, it is a business necessity.
Understanding search volume helps your firm:
- Prioritize which services to promote on your website
- Identify gaps that competitors have not yet filled
- Allocate your marketing budget more effectively
- Build content that attracts qualified, high-intent leads
High-Volume Accounting Keywords You Should Target
Below is a breakdown of widely searched accounting-related keywords along with their approximate monthly search volumes:
| Sr. No. | Keyword | Avg. monthly searches |
| 1 | accounting firm | 2900 |
| 2 | accounting company | 2900 |
| 3 | accounting firms near me | 1600 |
| 4 | bookkeeping and accounting services | 880 |
| 5 | accounting services near me | 480 |
| 6 | accounting consultants | 480 |
| 7 | outsourcing of accounting services | 480 |
| 8 | best accounting firms in india | 480 |
| 9 | leading accounting firms in india | 480 |
| 10 | best accounting firms | 390 |
| 11 | popular accounting firms | 390 |
| 12 | accounting firm india | 320 |
| 13 | tax and accounting services | 320 |
| 14 | accounting and tax services | 320 |
| 15 | accounting tax services | 320 |
| 16 | taxation and accounting services | 320 |
| 17 | accounting consulting services | 170 |
| 18 | accounting taxation services | 170 |
| 19 | accounting and advisory services | 140 |
| 20 | accounting services india | 140 |
| 21 | accounting companies in india | 140 |
| 22 | accounting & tax consultant | 140 |
| 23 | accounting company in bangalore | 140 |
| 24 | accounting firm in kolkata | 140 |
| 25 | accounting for construction companies | 110 |
| 26 | tax accounting services | 110 |
| 27 | accounting outsourcing companies | 110 |
| 28 | accounting consulting firms | 90 |
| 29 | accounting consulting companies | 90 |
| 30 | accounting and consulting firms | 90 |
| 31 | tax and accounting services near me | 70 |
| 32 | public accounting firms | 70 |
| 33 | tax accounting services near me | 70 |
| 34 | accounting tax services near me | 70 |
| 35 | accounting services company | 70 |
| 36 | accounting outsourcing firms in india | 70 |
| 37 | accounting agency | 50 |
| 38 | accounting services for startups | 50 |
| 39 | accounting service provider | 50 |
| 40 | agency accounting | 50 |
| 41 | gt accounting firm | 50 |
| 42 | manufacturing company accounting | 50 |
| 43 | best accounting companies in india | 50 |
| 44 | bookkeeping accounting services | 40 |
| 45 | tax accounting firms | 40 |
| 46 | accounting and auditing services | 40 |
| 47 | online accounting services in india | 40 |
| 48 | us accounting firms in india | 40 |
| 49 | accounting services delhi | 40 |
| 50 | firm in accounting | 40 |
City-wise Keyword Search Volume for Accountants
| Sr. No. | Keyword | Avg. monthly searches |
| 1 | accounting firm in bangalore | 320 |
| 2 | accounting firms chennai | 320 |
| 3 | accounting firms in chennai | 320 |
| 4 | accounting firms in kochi | 320 |
| 5 | accounting firm in ahmedabad | 210 |
| 6 | accounting firms in mumbai | 170 |
| 7 | accounting firm in delhi | 170 |
| 8 | accounting firm mumbai | 170 |
| 9 | accounting companies in chennai | 110 |
| 10 | accounting firm in gurgaon | 110 |
| 11 | accounting services in delhi | 110 |
| 12 | accounting companies in mohali | 90 |
| 13 | accounting firm in hyderabad | 90 |
| 14 | accounting firms in hyderabad | 90 |
| 15 | accounting firm in pune | 70 |
| 16 | accounting firms in mohali | 70 |
| 17 | accounting companies in hyderabad | 50 |
| 18 | accounting companies in mumbai | 50 |
| 19 | accounting companies in pune | 50 |
| 20 | accounting firm in noida | 50 |
| 21 | accounting services in jaipur | 50 |
Long-Tail Keywords: Lower Volume, Higher Conversion
Beyond high-volume terms, long-tail keywords deserve serious attention. These are more specific phrases that attract smaller but highly targeted audiences. Examples include:
- “accounting firm for eCommerce businesses”
- “bookkeeper for real estate investors”
- “CA for startup compliance in [city]”
- “audit services for nonprofit organizations”
Long-tail keywords typically have lower competition, making them easier to rank for and the users searching them are often much closer to making a decision.
Final Thoughts
The search data is clear: demand for accounting, bookkeeping, and audit services online is substantial and growing. Accounting firms that invest in understanding keyword search volumes and building an SEO strategy around them will consistently outperform those that rely solely on referrals or word-of-mouth.
Whether you are a solo CA, a mid-sized bookkeeping firm, or a full-service audit practice, the right keywords paired with the right SEO approach can become your most reliable source of new business.
