Organic Traffic
Organic traffic refers to visitors who land on your website through search engines. These users find your content by searching on engines like Google, Bing, or Yahoo, making organic traffic a key indicator of your site’s performance of search engine optimisation efforts and content relevance.
Direct Traffic
Direct traffic includes visitors who access your website by typing your URL directly into the browser, using bookmarks, or clicking untagged links. It often represents brand awareness, returning users, or visits from offline promotions. When Google Analytics or similar analytics tools do not receive a referrer, the traffic is often categorized as Direct Traffic.
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