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Internal Links:

Internal links are hyperlinks that connect one page of your website to another page on your website. They help users and search engines navigate your site more efficiently, improving overall usability and crawlability. From an SEO perspective, internal linking distributes link equity (link juice) across your pages, strengthening their authority and ensuring that no important page becomes isolated or difficult for search engines to discover.

External Links

External links are the links that point from your website to another website. It can be high-quality authoritative sites, relevant websites that offer additional value, supporting information, or sources for your content. When used strategically, external links help search engines understand your page’s relevance and trustworthiness within your niche.

Difference between Internal Links Vs External Links

Author

Amit Gupta

Amit Gupta has over 15 years of experience in search engine optimization. He has handled websites from the USA, UK, Australia, India and other countries. His core competencies lie in ON Page Optimization, technical SEO and link building.