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301 Redirect

A 301 redirect is a permanent redirect signaling that a resource has moved to a new URL permanently. It helps in transferring nearly all (90-99%) link equity and SEO value to the destination while instructing browsers and search engines to cache and update indexes accordingly.

302 Redirect

A 302 redirect is temporary, indicating the original URL remains valid but is unavailable for short-term, passing no significant link equity and avoiding caching to allow reversion without SEO penalties.

When to use 301 and 302 Redirect

Use 301 for site migrations or permanent URL changes.

opt for 302 in A/B testing, maintenance, or geo-targeted routing.

301 Redirect vs 302 Redirect

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Author

Amit Gupta

Amit Gupta has over 15 years of experience in search engine optimization. He has handled websites from the USA, UK, Australia, India and other countries. His core competencies lie in ON Page Optimization, technical SEO and link building.