Over 10 years we helping companies reach their financial and branding goals. Onum is a values-driven SEO agency dedicated.
Struggling to get your online store noticed? Whether you’re on Shopify, Magento, WooCommerce, or a custom platform, ranking high in Google for product and category search terms is key to driving qualified traffic and increasing sales.
E-commerce SEO is the specialised practise of optimising online stores/websites so that search engines can crawl, index, and rank your product pages, category pages, and blogs etc. It is slightly different from general website SEO because it handles:
Optimising your website for SEO isn’t just about traffic—it’s about revenue. Key benefits include:
Many online stores suffer because of:
We have deep expertise in:
We review architecture, crawlability, sitemap, robots.txt, canonicalization, mobile responsiveness, page speed, SSL/HTTPS, broken links, and Core Web Vitals.
We identify transaction–oriented keywords (e.g. “buy [product] online”), category–level terms (e.g. “[product type] price”) plus mid/long–tail queries. We cluster by intent (informational, navigational, transactional).
Our On-Page Optimization ensures keyword-rich descriptions, optimized titles, meta tags, and headers. We refine images with proper alt text and compression, streamline URLs, add breadcrumbs, and manage pagination for smooth navigation and better crawlability.
We implement Schema.org markup for products, reviews, ratings, brands, and FAQs. By linking categories and brands to known entities like Nike or Samsung, and building topic clusters, we help search engines understand context and boost visibility.
We ensure your e–commerce store builds both authority and trust by publishing high–value content such as blog posts, buying guides, and product comparisons designed to attract users and earn backlinks. We further amplify reach through digital PR campaigns, influencer collaborations, and by leveraging customer reviews, testimonials, and other forms of user–generated content.
We focus on acquiring high-authority backlinks from relevant websites and platforms. Where applicable, we optimize local presence with Google My Business, while also managing brand reputation through social proof, online mentions, and reputation monitoring.
Our CRO & Analytics approach includes A/B testing across product and category landing pages, along with implementing robust tracking through GA4, Google Analytics, and Search Console. This setup allows us to monitor product impressions, click behavior, bounce rates, and assisted conversions.
We deliver monthly insights on keyword rankings and organic traffic trends. Technical health audits are conducted quarterly or as needed, ensuring your site remains in peak condition. Through iterative improvements—such as refreshing content, resolving technical issues, and capitalising on new growth opportunities—we keep your online store competitive in search results.
Your competition is investing in SEO—don’t get left behind. Work with an SEO expert who prioritizes your success and follows ethical, proven strategies. Book your free consultation today and start your journey toward sustainable online growth.
All major eCommerce platforms, including Shopify, WooCommerce, Magento, BigCommerce and custom-built stores, are supported by us.
Yes. SEO is not a one-time task. Competitors, algorithms, and trends keep changing. Continuous SEO ensures your rankings are maintained and improved over time.
We use Google Analytics 4, Search Console, Semrush, and Ahrefs to track keyword rankings, organic traffic, bounce rates, and conversions. You’ll get monthly reports with clear, easy-to-understand insights.
Absolutely. Even if you have a small product range, eCommerce SEO can help you rank for niche keywords, drive targeted buyers, and compete with bigger players in your segment.
Yes, when done the right way. We focus on acquiring relevant, high-authority backlinks from trusted sources, avoiding black-hat practices that can harm your site.
Success is measured not just by keyword rankings, but by growth in organic traffic, increase in conversions, reduced dependency on paid ads, and overall revenue uplift.